Editor's Note: This is the twelfth featured interview in our exclusive "Weathering the Storm" coverage. (For more information on our previous features, see the "Related Articles" mentioned below.)

While attending IPC APEX Expo in Las Vegas, the I-Connect007 magazine editors pursued an emerging theme in several of our more than 140 video interviews with industry leaders. Everybody recognizes we are in the middle of an unprecedented economic storm. But how are some companies surviving--even thriving--today?

Real Time With...IPC is not just about covering exhibitors and their products. Our team of editors and guest-editors spoke with dozens of CEOs and senior executives to find out how our industry is "weathering the storm." What are some of the strategies these leaders are implementing? How do you pursue new technologies amid shrinking revenues? How do you invest when credit is nearly impossible to attain? How do you sell to customers who refuse to buy?

Today, John Peters of Cartel Electronics talks about his new venture, his partners, the market and much more.

Watch the interview here.